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Hapag-Lloyd launches new tracking product

Hapag-Lloyd promises “complete door-to-door transparency on demand” with the launch of its first product for tracking standard containers.

The “Live Position” product is an “intelligent container tool” that closes the blind spots in global logistics for the first time, it says. This makes Hapag-Lloyd the first container shipping company to introduce a fleet-wide product for tracking standard containers. [ds_preview]

More than two-thirds of the standard container fleet has reportedly already been equipped with tracking devices. According to the shipping company, the installations that began in 2022 will continue worldwide in order to track the remaining containers over the summer.

“The ‘Live Position’ product will further improve our service quality and simplify doing business with us,” says Maximilian Rothkopf, COO of Hapag-Lloyd. “It closes the ‘blind spots’ of global logistics, enables real-time decisions and risk mitigation for our customers and at the same time allows us to manage our container fleet more efficiently.”

The product launch was preceded by a pilot phase, and now all customers will be able to use the tracking solution while the shipping company continues to develop the product. “We are currently working on feeding the tracking data into the customers’ operational systems via API. Another milestone for the further development of the product will be the prediction of the estimated time of arrival (ETA),” says Henrik Schilling, Head of Global Commercial Development.

The main features of the first basic product “Live Position” reportedly include a user-friendly interface and an easy-to-use search function by container, booking number or batch.

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