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MiM marketing in maritime

MIM – New professional development program is central to raising the standard in maritime marketing

Marketing in Maritime was built on a simple idea: better marketing drives stronger commercial results. Since its launch in 2018, the initiative has focused on bringing maritime marketers together to share knowledge, sharpen skills and raise standards across the industry.

What began as an occasional series of events has evolved into a structured, year-round ‘MiMbership’ programme designed to support education, professional development and business connection across the sector.

To date, Marketing in Maritime has built a 15,000-strong professional network, welcomed over 2,000 event attendees and engaged marketers from more than 250 organisations. Its activity at key industry moments has reinforced its role as a platform for insight, collaboration and shared learning.

At the centre of this evolution is an online hub that provides access to a member forum, expert-led insights and a growing library of educational resources. This is supported by a regular programme of learning and networking opportunities, helping marketers stay up to date with emerging trends, technologies and best practice.

For maritime businesses, the importance of investing in marketing capability is clear. Ongoing development supports teams in improving performance, aligning marketing more closely with commercial objectives and delivering greater impact. It also plays an important role in employee engagement and retention, with access to learning and progression opportunities a key factor for many professionals.

MiMbership tiers are designed to support both individuals and teams, offering flexible access to digital content and in-person engagement.

Guided by an industry Advisory Board, Marketing in Maritime continues to evolve in line with the needs of its community, with a clear focus on raising standards and supporting long-term growth across the sector.

Get Involved

Three MiMbership tiers free, digital and full, provide access to events, resources, theforum and tools.

Learn more at www.mimcrowd.com or download the MiMbership

and sponsorship brochure.

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