During the recent Dubai International Boat Show, BehneMar and The Italian Sea Group (TISG) announced a partnership.
BehneMar Yachting Consultancy now officially has the status of “Authorized Sales Agency”. The partnership is in line with the “Strategic Outlook 2024-2025”, which envisages the development of new major commercial partnerships, according to TISG. BehneMar has been selected to represent the brands in the important region of the Middle East and North Africa.
This decision was supported by a sustained program of brand awareness activities to strengthen a comprehensive distribution structure in the Middle East and North Africa (MENA), it added.
BehneMar is an ambassador for the MENA region
“This partnership is of great strategic value to our Group, especially in light of recent market analyses forecasting a strong expansion of luxury yachts in the Middle East and North Africa until 2028. The MENA region is showing great interest and sensitivity towards our brands and I am confident that BehneMar will be the ideal ambassador for TISG in the context of a free market in any case,” commented Giovanni Costantino, founder and CEO of The Italian Sea Group.
Tim Trenker, CEO and Partner of BenheMar, added: “With the growth of the MENA region in recent years, the demand for bespoke projects for yachts and superyachts has increased. Italian Sea Group has proven time and time again that it is a leading shipyard in Italy with its innovative and bespoke projects. Together, we look forward to delivering unparalleled bespoke yachts from the TISG brands to customers in the MENA region.”
